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Why Is the Town of Clayton Calling?

03/06/2018

Are you a Town of Clayton electric customer? You might be getting a phone call about us now through April 20th!

We know everyone is weary of scam calls (as you should be!), but these calls will NOT ask you for personal information, will NOT be selling you anything, and will only take a few minutes. 

We want to know how we're doing as your hometown electric provider! So we've partnered with ElectriCities and  GreatBlue Research to conduct a quick opinion survey. Clayton is unique in that we're one of about 80 communities who run our own local power companies. Towns like Benson, Apex and Wake Forest are in the same boat - communities where electricity must be purchased from the big power companies, but where lineman are local, restoration times are fast, and personal service is a matter of pride! 

We hope you’ll take a few minutes with the research assistant who may call you in the evening to allow you to share your experience as a member of our Town of Clayton Public Power family! Be as honest as you can…we’re doing this to improve our service to you! 

 If you don’t get a call, you can share your feedback with an online version of the survey here

Thanks again for helping us better serve you.  If you have any questions or concerns, please email or call Public Information Officer Stacy Beard at sbeard@townofclaytonnc.org or 919-358-0348.  

Below are some Frequently Asked Questions: 

  • Where are the calls coming from?

?The Town of Clayton and ElectriCities have partnered with GreatBlue Research, a professional market research firm located in Cromwell, CT. GreatBlue has their own in-house call center with trained research staff. Most phone’s caller ID will read “GreatBlue.”  The phone number that appears will be 860-740-4000, or a variation of that (i.e., 860-740-4005, -4006, or -4007). They do not use auto-dialers, so our residents will always be speaking to a live representative. None of the research staff has previous experience as telemarketers and they are not driven by quotas, so conversations should be relaxed and pleasant. Participation is not mandatory, and residents may opt-out.

  • How many surveys are being collected?
GreatBlue will call a random sampling of our Clayton Public Power customers to complete 100-400 surveys, and a random sampling of businesses to complete 10-40 surveys. 
 
  • How many calls does it take to complete that many residential surveys and commercial surveys?
GreatBlue completes roughly 1 residential survey for every 10 calls made. For commercial surveys, GreatBlue completes roughly 1 survey for every 15 calls.
 
  • What happens if I don’t answer and can’t take the survey when they call?
GreatBlue uses telephone interviewing software that allows them to set up call-backs to reach residents  at a better time, you can request a time that works well for you.
 
  • How do they make sure they’re getting a good sampling of opinions?
With the computer-aided telephone interviewing software, GreatBlue has the ability to target surveys based on age, zip code, etc. to ensure the surveys collected reflect our community’s demographics.
 
  • Can I contact GreatBlue directly and volunteer to take the survey?
The telephone survey must be random so that everyone has an equal chance of participation. If people call in and volunteer to take the survey, the results cannot be generalized to the public as a whole. Thus, surveys can only be completed through outbound calls from GreatBlue. 
 
We do have an online version of the survey that customers can complete. The link for that survey is now posted on ClaytonNC.org or we can email it to customers. Again, I’m working to get Question #48 regarding Load Management changed since we apparently don’t notify customers when we reach peak hours. 
 
  • I’m on a “Do Not Call” list. Why am I still receiving a call?
As GreatBlue is not attempting to sell you anything, they are exempt from this rule. Legitimate survey research is exempt from the Telemarketing Sales Rule put forth by the FCC to protect people from harassment and prevent fraudulent activity. However, GreatBlue will respect your right to refuse the survey as it is not mandatory.
 
GreatBlue does keep an in-house “Do Not Call” list, so if you receive a call and do not want to participate or receive additional calls, simply ask the researcher to be added to the “Do Not Call” list.
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